Sub-Urban to tap Hispanic markets thru One Stop Culture
09 Oct '06
3 min read
Sub-Urban Brands Inc has announced a milestone retail order with highly influential East Los Angeles-based shop One Stop Culture, marking the Company's first success in its program to address revenue opportunities in the increasingly valuable Latino consumer marketplace.
Hispanics are the fastest-growing ethnic and culture consumer demographic in the United States, and have been the focus of sharply expanded marketing efforts by the nation's largest companies.
A multi-brand apparel company Sub-Urban recently expanded its program to aggressively approach the Latino market; the retail order by One Stop Culture for Sub-Urban's Mash Culture Lab line represents the Company's first major success to address the dedicated Latino marketplace.
The Company hired apparel industry veteran Matt Ramirez, founder of premium Latino fashion company Touch Clothing, to spearhead its move into the Latino market. “The Latino consumer segment is a leading force in the evolution of the urban and youth market that Sub-Urban targets, as well as the fastest-growing consumer and population group in the U.S.,” said Mr. Ramirez, West Coast Director of Sales and Latino Marketing for Sub-Urban Brands. “The One Stop Culture order is an important milestone for Sub-Urban.”
One Stop Culture has placed an initial retail order for Sub-Urban's Mash Culture Lab brand of apparel, inspired by the latest trends in urban streetwear and popular music and skate culture.
“The revenue and sales opportunities in the Hispanic segment of the U.S. population are enormous,” said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.
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