Major accessories powerhouse in the offing thru Chisco & Chums merger
09 Oct '06
3 min read
Watchband seller Chisco announces the partnership with cotton clothing manufacturer Chums Inc. Two of the legendary names in the outdoor retail accessory market - Chums and Chisco - have announced their intention to merge. The new consolidated company will be headquartered at Chisco's current Salt Lake facility and warehouse.
The combined assets of these two, privately held, Utah-based outdoor specialists will make them the largest accessory company in the industry. All manufacturing will be centralized at Chum's Hurricane, Utah, facility, while customer service, marketing and product customization will be handled at the Salt Lake office. The merger is expected to be finalized in November 2006. Both companies combined employ about 60 workers and some of those jobs may shift to Salt Lake.
Chums started making cotton eyewear retainers 23 years ago, and became one of the most famous brands in the world. It also produces a number of other sports accessories. Twenty years ago on the island of Maui, Chisco entered the action sports market with The Band watchband, the world's No. 1 selling double wraparound action sports watchband.
Chisco expanded its product lines over the years to include eyewear retainers, optical and functional accessories like key chains, wallets, purses, lanyards, belts, stuff bags, travel bags, and pet products. They are also the worldwide licensee for Freestyle accessories. With the merger, all eyewear products will be sold underthe Chums brand and other accessories will be sold under the Chisco brand. Freestyle remains as a licensed brand.
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