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Small cities spend big on luxury goods

23 Nov '06
1 min read

No Delhiite and Mumbaikar can boast of being big spenders any more. People from the cities like Surat, Jaipur and Ludhiana also spending money on luxuary goods.

Spending on housing, travel and education are the top priorities for affluent Indian consumers, however, clothing and accessories, fragrances and footwear have grabbed their attention as well.

Fashion entrepreneur Shilu Kumar's 'Pashma the finest fashion store, operating in 30 countries around the world, has launched its brand in India also. Pashma was created to encourage the traditional Pashmina or Cashmere, the exotic fibre originating from India.

Pashma offers a fashionable selection of scarves, shawls, knitwear and home accessories. These are specially created by Indian craftsmen and designed internationally to meet style requirements of the fashion capitals of the world.

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