Fragrant & floral fusion just in time for Valentine's Day
02 Feb '07
2 min read
Vera Wang and FTD have created an exclusive partnership just in time for Valentine's Day. The world- renowned designer has selected a pink rose to commemorate the launch of her new fragrance, Vera Wang Truly Pink offered in a limited edition collection of floral and fragrance gifts available exclusively on FTD.com. "For me, flowers and fragrance are the perfect expression of love and commitment," said Vera Wang.
"The celebration of Valentine's Day is the perfect time to announce our new partnership with FTD.com," said Laura Lee Miller, President of Licensing and Marketing at Vera Wang. "As flowers are the essence of fragrance and represent the sentiment of love and romance, Vera Wang has partnered with FTD.com to offer exclusive Vera Wang rose bouquets coupled with our new Truly Pink fragrance this Valentine's Day."
"Vera Wang Flowers on FTD.com offer our customers a new upscale line of flowers with the quality our brand has been committed to for nearly 100 years. We believe the strength of the FTD brand, coupled with the elegance of Vera Wang, will prove to be a strong partnership," said Michael Soenen, FTD's CEO and President.
The Truly Pink rose has a subtle scent, high-petal count and a delicate blush shade that beautifully complements Vera Wang's new limited-edition fragrance. For the ultimate expression of love, Truly Pink roses are available with a .13 oz/4ml Vera Wang Truly Pink deluxe miniature eau de parfum, a fragrance that exudes pure radiance and captures the scent of fresh rose petals.
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