Betesh to produce handbags & small leather goods under Joe's brand

08 Feb '07

2 min read

Innovo Group Inc announced that it has signed a license agreement with The Betesh Group, in association with its Generation Company division, to produce and sell handbags and small leather goods, including belts and wallets, for men and women under the Joe's brand.

This license will become effective upon approval by the Company's shareholders of the merger announced today by the Company to acquire all right, title and interest in and to the Joe's and Joe's Jeans brand and related marks from JD Holdings Inc.

Marc Crossman, President and CEO of the Company, commented, "We are extremely excited to announce this partnership with The Betesh Group to produce handbags and small leather goods under the Joe's brand."

"We have been working in advance with The Betesh Group to prepare our first showing of handbags at The Coterie Show in New York beginning this month on February 20. We look forward to working with The Betesh Group to create what we believe will be the finest quality products for our customers."

Said Elliot Betesh, President of The Betesh Group, "The Betesh Group is thrilled to partner with Innovo Group. We look forward to capturing the essence of Joe's Jeans and translating that into a successful line of unique, fashion forward accessories."

Crossman further commented, "This license agreement represents the first step toward generating additional revenue streams for our Joe's Jeans business. We believe that our trademark JDlogo translates very well onto handbag and small leather good products, as well as other categories, which we believe will greatly complement our denim offerings."

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