The LNJ Bhilwara Group, in order to capture the market for the RSWM suiting and shirting brand, Mayur Suitings, has named Bollywood star Salman Khan its new brand ambassador.
To strengthen its brand presence in the country, the company is undertaking several initiatives to make Mayur an affordable and favoured brand in the country.
The LNJ Bhilwara Group has plans to introduce new variants and fabric lines in its current portfolio and will also introduce its ready-to-wear range in the next six to eight months.
The brand is currently operating through 100 distributors and has around 1,500 authorised retail outlets across India and plans to increase the numbers of distributors and retailers in the coming years.
Currently the Rs100-crore brand Mayur Suitings targets a turnover of Rs300 crore in the next three years.
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