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Leomil - Dora, Thomas & Naruto to be profit makers for retailers

23 Feb '07

3 min read

Leomil Group targets German and Alpine markets with new ranges of juvenile footwear. For pre-school girls, there's Dora. Based on a brand-new interactive, playful and educational television series of which no less than 96 episodes will air in 'pre-school prime time' on channel NICK, Dora shoes take over where the show (already No. 1 in the USA) and toy ranges (courtesy of Fisher Price) finish: in stealing the hearts of 3-6 year old girls.

Fashionable, well-made and comfortable, Dora shoes are set to be the hit of playgrounds everywhere.

For boys of the same age, Leomil presents Thomas & Friends: a perennial favourite based on the classic train characters known and loved throughout the world. Thomas has been a huge hit for more than 20 years, and is now set to delight a new generation from his top slot in Toggolino and with a brand new DVD capturing all his best adventures.

Thomas licenses have already accounted for sales of € 800 million and show no sign of slowing down in 2007, supported by a whole new range of marketing events. Thomas shoes are sturdy statements for today's no-nonsense boys –and tomorrow's train drivers!

For older boys -and their fathers- Naruto takes the stage. The adolescent Naruto is trying to become the greatest Ninja of all time, but Naruto is unaware of a vital secret about himself.

Through breathtakingly perilous missions, can Naruto become the best of the best? To do so he has been provided with amazing powers –and with 104 television episodes on RTL2. Supported by Mattel, Ubisoft, Tomy and more, Naruto will continue to become a great phenomenon. And his tough, street-wise shoes will surely appeal to all 9-14 year olds with 'attitude'!

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