Enyce to launch new accessories line

17 Mar '07

2 min read

Enyce announced that it has reached an agreement in principle with Amiee Lynn Inc to manufacture a line of juniors accessories under the Enyce brand name. The collection will include handbags, travel bags, belts, hats, jewelry and soft accessories. The line will be available at select department and specialty retail stores in spring 2008.

Carmine Petruzello, President of Enyce commented on the announcement, "The right accessories are an integral part of the Enyce girl's wardrobe. Her choice of handbag or jewelry can make or break her look. With a comprehensive understanding of the young women's market we are confident that Amiee Lynn will work with us to create an compelling line of accessories that the Enyce lady will crave."

"We are thrilled that Enyce will be joining our group of licenses," said Michael Spolansky, President of Amiee Lynn. "The young, hip aesthetic of the Enyce brand is a natural for extension into the accessories arena. We are excited to bring this collection to life with an urban market pioneer like Enyce."

Founded 14 years ago as a belt company, Aimee Lynn has grown to become a manufacturer and marketer of accessories including belts, scarves, hats, cold weather accessories, jewelry and handbags. The company is owned and operated by industry veterans, Michael and Steven Spolansky.

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