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Maidenform introduces THE SMOOTH BRAT Collection
06 Apr '07
2 min read
Women across the country are in constant search for the perfect fitting and most comfortable bra. They are seeking a bra that completely evens out every area, including those stubborn back rolls that can appear when wearing a bra.
Maidenform, a leader and innovator in the innerwear industry, has made that experience a pleasure with the introduction of THE SMOOTH BRAT collection. The new offerings include a super-sleek demi and push-up silhouette, both featuring the latest in stitch-free technology, comfort and flexibility.
To create the best feeling and most well-designed bras available, THE SMOOTH BRAT collection uses laminated micro fiber two-way stretch foam cups and side wings that deliver smooth shaping under clothes while preventing embarrassing back bulge.
The seam-free wing and cup combination also provide fit flexibility and comfort. The breakthrough technology used to design THE SMOOTH BRAT collection has led Maidenform to file for a U.S. patent.
"The SMOOTH BRA collection represents the latest in our consumer-friendly product innovations," said Maidenform President Maurice Reznik. "We continue to focus on delivering the ultimate in fit and comfort - using cutting-edge technologies to accomplish this goal. Based on our consumers' initial response to the collection, we see potential to make THE SMOOTH BRAT collection one of our key franchises."
The collection features two styles, a demi and a push-up. These bras, like all Maidenform bras, are guaranteed to deliver the ultimate in everyday comfort, contemporary style and fabulous fit.
Maidenform, a leader and innovator in the innerwear industry, has made that experience a pleasure with the introduction of THE SMOOTH BRAT collection. The new offerings include a super-sleek demi and push-up silhouette, both featuring the latest in stitch-free technology, comfort and flexibility.
To create the best feeling and most well-designed bras available, THE SMOOTH BRAT collection uses laminated micro fiber two-way stretch foam cups and side wings that deliver smooth shaping under clothes while preventing embarrassing back bulge.
The seam-free wing and cup combination also provide fit flexibility and comfort. The breakthrough technology used to design THE SMOOTH BRAT collection has led Maidenform to file for a U.S. patent.
"The SMOOTH BRA collection represents the latest in our consumer-friendly product innovations," said Maidenform President Maurice Reznik. "We continue to focus on delivering the ultimate in fit and comfort - using cutting-edge technologies to accomplish this goal. Based on our consumers' initial response to the collection, we see potential to make THE SMOOTH BRAT collection one of our key franchises."
The collection features two styles, a demi and a push-up. These bras, like all Maidenform bras, are guaranteed to deliver the ultimate in everyday comfort, contemporary style and fabulous fit.
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