Customers get sporty this summer with Piramyd's 'Work 2 Play'
03 May '07
2 min read
Piramyd Megastore, one of India's fast-growing retailer and a part of the Ashok Piramal Group gives its corporate customers an opportunity to get sporty this summer with their 'Work 2 Play' offer!
The promotion started on April 27 with an innovative print campaign, the offer will last till May 20, 2007. The 'Work 2 Play' promotion at Piramyd is based on the theme 'work meets fun' where corporate boys can have fun while shopping Piramyd and win exciting prizes.
Piramyd stocks over 100 brands for men of which over 50 brands are men's apparel alone. The stores offer a complete range of apparel and lifestyle accessories like watches, sunglasses, and shoes for men.
Men Formal wear collection ranges from National brands like Park Avenue, Provogue, Austin Reed, Arrow, Zodiac, Indigo Nation, Zod, John Players to International brands like De-blasio, Cerruti, Sorbino, G-arm and In-house brands like Venti Uno, Bostan Club, Kaanz.
“Work to Play promotion is to encourage customer to have fun with formal wear purchase. There are exciting prizes to be won with a grand prize of a Luxury car."
"The whole campaign is positioned to reflect that formals is not a boring category but one full of excitement & Fun,” says, Mr. Pankaj Chauhan, Marketing Head, Piramyd Megastore.
This offer is available at Piramyd stores in Ahmedabad,Nagpur, Ludhiana, Pune and Jaipur.
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