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Pepsi Jeans set to storm fashion markets
22 May '07
1 min read
Recently, Garment Association and Hong Kong Trade Development Council organized the 'China International Clothing Brand Forum and Pepsi-Cola Denim Dress News Conference Series' in Beijing.
The ceremony of signing cooperation between Hong Kong Kun Liang, the authorized company by Pepsi-Cola Denim Garment lines, and Beijing Zung Rose Fang Company was held simultaneously.
Investigation shows that Pepsi-Cola has become the first carbonated beverage brand in China. The start of the comprehensive occupation of Chinese market through the series activities is a natural extension of Pepsi-Cola's distinct youthful, sunny, fashion brand image as well as its influence to the field of denim wearing.
Currently, the brand is entering Chinese and Japanese markets. In July, it will open four flagship stores in Beijing and Shanghai. It plans to conduct a brand exhibition tour around major cities in the second half of 2007 for further exploitation of Chinese market through cooperation with agents.
The ceremony of signing cooperation between Hong Kong Kun Liang, the authorized company by Pepsi-Cola Denim Garment lines, and Beijing Zung Rose Fang Company was held simultaneously.
Investigation shows that Pepsi-Cola has become the first carbonated beverage brand in China. The start of the comprehensive occupation of Chinese market through the series activities is a natural extension of Pepsi-Cola's distinct youthful, sunny, fashion brand image as well as its influence to the field of denim wearing.
Currently, the brand is entering Chinese and Japanese markets. In July, it will open four flagship stores in Beijing and Shanghai. It plans to conduct a brand exhibition tour around major cities in the second half of 2007 for further exploitation of Chinese market through cooperation with agents.
Fibre2fashion, News Desk - China
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