According to Mintel GNPD, more than 200 new introductions in this area have debuted in the U.S. this year. More than one fifth of global organic and natural new product makeup launches have come from the U.S. alone.
"As consumers increasingly embrace natural and organic foods in the grocery store, health and beauty items will also mirror this trend," said Fay. "Women are paying closer attention to what they eat, as well as what beauty products they choose. Natural products are associated with the 'good-for-you' movement, and hold major potential for marked growth."