Crocodile opens first exclusive retail store in Hyderabad
01 Jun '07
3 min read
S. P. Apparels Ltd inaugurated its company-owned first exclusive Crocodile retail store at Hi-Tech City, Hyderabad. The Crocodile Store, encompassing a super built up area of 1800 sq. ft., is located at a prime location. It showcases a wide range of summer collections targeted at the 'young-at-heart' consumers.
The Crocodile product mix consists of formals, casuals/smart casuals inclusive of T-shirts, shirts, trousers, jeans, etc., catering to different target groups and in different price ranges.
Speaking on the occasion, Mr. P. Sundararajan, Managing Director of Crocodile Products Pvt Ltd, said, "We are delighted to unveil our first Company-owned exclusive Crocodile store at the prime location in Hyderabad. This shows our commitment to take the Crocodile brand to the city which has a large number of young populace."
"This new concept of an international store format coupled with the Grey brand identity will apprise the Indian youth of emerging fashion trends. We are quite optimistic that the Crocodile store in Hyderabad will soon be an attractive fashion retail destination for existing and new customers".
"Last six months there has been a great amount of transformation which has taken place in terms of designs, product innovation, new brand identity as well as new store concept. Our top line grew by 30% within this six months period. We are confident of the initiatives taken in further strengthening the brand to reach it's a wide amountof existing and new customers".
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