Now going 'Back 2 School' and starting a new session is a fun filled exercise as there is lots of excitement happening at the Piramyd Lifestyle store, India's fashion and lifestyle destination unleashes its fun time table with 'Back 2 School' fest from June 8th to July 7th, 2007.
During the 'Back 2 School' festival, children visiting the Piramyd Lifestyle store can participate in daily contests from 6 – 7 pm on weekdays. Some of the spot contests organised are singing, dancing, quizzes etc.
The whole campaign is positioned to reflect that going 'Back 2 School' is no more a drag, but rather a lot more fun and excitement, says Mr. Pankaj Chauhan, Marketing Head, Piramyd Lifestyle store.
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