LJ International's ENZO division opens 62 store in China

16 Jun '07

2 min read

LJ International Inc (LJI) reported that its retail division, ENZO, now has 62 stores open in China. LJI also reiterated its target of having 100 ENZO stores in operation by the beginning of 2008.

ENZO has now opened 20 stores since the start of 2007. Currently, it operates 16 stores in Shanghai, 13 in Beijing, four each in Tianjin, Harbin and Shenyang, three in Hong Kong, two each in Dalian, Ningbo, Changsha, Chengdu and Heifei, and one each in Qingdao, Shijiazhuang, Zhengzhou, Jinan, Wuxi, Chongqing, Macau and Shenzhen. ENZO expects to open its second store in Macau at the Venetian Macau Resort in August 2007.

LJI noted that the latest store count should enable the Company to meet or exceed its projection, announced in February 2007, that ENZO would reach the 100-store mark by 2008 -- just over three years after the division was established. This achievement would further strengthen ENZO's dominant position as the largest foreign-branded jewelry retail chain in China.

Yu Chuan Yih, Chairman and CEO of LJI, commented, "We are pleased to report that the pace of our ENZO store openings is continuing as planned. The market acceptance we are receiving from our retail customers in China is even more gratifying. As a result, ENZO is quickly strengthening its position as the dominant leader amongst the foreign-branded jewelry companies in China."

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