La Griffe Internationale, the garment label manufacturer and exporter from Tunisia, is planning to grab the high profile US market.
Talking about expansion policy, official sources from La Griffe told Fibre2fashion, “La Griffe will leverage its reputation for superior product quality and competitive costs with existing contract manufacturers of major name brands to strengthen its relationships in the United States and around the world”.
The company has a huge production capacity in Tunisia that in order to fill much broader demand, significant additional capital investment is not required.
While summing up about marketing strategies in US the company personnel disclosed that La Griffe is building awareness through ad campaign and direct contact with major name brand apparel companies and contract manufacturers located throughout the United States.
The official also stated, “Our existing reputation for carefully protecting major brand names should help us in establishing direct supplier relationships. Our goal is to not only strengthen relationships with designer brands, but introduce La Griffe to newer name brands in the market”.
While discussing about importance of different kind of labeling, the source divulged, “Protecting the prestige and integrity of brands today is vital. La Griffe offers companies forgery-proof labeling to ensure that their brand equity is safeguarded wherever their garments are sold”.
La Griffe Internationale labels are found on some of the world's most prestigious brands including Adidas, Gap, Levi's, Lee Cooper, and many more.
Fibre2fashion News desk - India
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