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Lifestyle launches shopping festival exclusively for Men
06 Jul '07
2 min read
Lifestyle has launched a one of its kind shopping festival exclusively for Men called “Haute Trail” starting July 4th to July 29th (July 4th –July 22nd at Hyderabad and Bangalore) across all Lifestyle stores in the city.
The festival offers great deals on apparel and footwear for men along with watches, sun glasses and fragrances. Consumers are sure spoilt for choice with all the exciting offers from leading brands in the country.
A host of brands are a part of this festival including Arrow, Wills Lifestyle, Louis Philippe, Van Heusen, Park Avenue, Zodiac, ZOD, Giovanni, Provogue, Allen Solly, Chromozone, Colour Plus, Dockers, Indian Terrain, Tana, Vivaz, Le-Buck, Bossini (Men and Woman), Benetton (Men and Woman), Kappa (Men and Woman), Springfield, Zync, Proline, Lee, Lee Cooper, Pepe, Levis, Wrangler, Killer, Forca and Excalibur. Haute Trail is simultaneously running across all Lifestyle stores in Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Ahmedabad, Jaipur & Pune.
The prizes range from - Tickets for 2 to the F1 Grand Prix at Shanghai, Tissot watches, O2 stealth (mobile phones) and 14 K Gold Cross Pen.
Commenting on this initiative, Mr. Shankar Suryanarayan, Vice President- Marketing, Lifestyle International (P) said, “Shopping festivals have traditionally been woman-centric. However, the changing times have bought with it a maturity in Men's fashion never seen before. With this shopping festival Lifestyle aims to provide a platform for our male consumers to choose from the best brands available in the country.”
The festival offers great deals on apparel and footwear for men along with watches, sun glasses and fragrances. Consumers are sure spoilt for choice with all the exciting offers from leading brands in the country.
A host of brands are a part of this festival including Arrow, Wills Lifestyle, Louis Philippe, Van Heusen, Park Avenue, Zodiac, ZOD, Giovanni, Provogue, Allen Solly, Chromozone, Colour Plus, Dockers, Indian Terrain, Tana, Vivaz, Le-Buck, Bossini (Men and Woman), Benetton (Men and Woman), Kappa (Men and Woman), Springfield, Zync, Proline, Lee, Lee Cooper, Pepe, Levis, Wrangler, Killer, Forca and Excalibur. Haute Trail is simultaneously running across all Lifestyle stores in Mumbai, New Delhi, Hyderabad, Bangalore, Chennai, Ahmedabad, Jaipur & Pune.
The prizes range from - Tickets for 2 to the F1 Grand Prix at Shanghai, Tissot watches, O2 stealth (mobile phones) and 14 K Gold Cross Pen.
Commenting on this initiative, Mr. Shankar Suryanarayan, Vice President- Marketing, Lifestyle International (P) said, “Shopping festivals have traditionally been woman-centric. However, the changing times have bought with it a maturity in Men's fashion never seen before. With this shopping festival Lifestyle aims to provide a platform for our male consumers to choose from the best brands available in the country.”
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