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South Coast Plaza celebrates Italian fashion, beauty & passion

10 Jul '07

3 min read

South Coast Plaza celebrates 'Italy at South Coast Plaza' with a 25-day public exposition from October 4 through October 29, 2007, in partnership with the Italian Trade Commission (ICE). Free and open to the public, "Italy at South Coast Plaza" is a celebration of Italian fashion, art, food and culture.

South Coast Plaza retailers and restaurateurs will focus on fashion, food and other luxury goods from Italy and will host special events, Italian fashion previews and trunk shows. In addition, South Coast Plaza's fine Italian restaurants will offer menus and wines from various regions in Italy.

"We're bringing the global allure of Italy to Orange County, California. South Coast Plaza will pay tribute to the great fashions, culture and history of Italy, and provide our guests a glimpse of Italy that they've never experienced," said Debra Gunn Downing, Executive Director of Marketing for South Coast Plaza.

"Our partnership with the Italian Trade Commission brings added credibility and panache," added Werner Escher, Executive Director of Tourism Marketing for South Coast Plaza.

"To promote Italy as a brand, South Coast Plaza is a perfect venue," said Aniello Musella, Italian Trade Commissioner and Executive Director for USA, headquartered in New York.

"South Coast Plaza houses more than 30 Italian designer boutiques, a myriad of other retailers, and four major department stores that carry 'Made-in-Italy' products."

"The promotion will create a true Italian experience, an example of the Italian lifestyle, whose complexity and richness will be demonstrated and experienced through the enchanting world of fashion and accessories, through the opulence of foods and wines, through the magic of iconic films, through the vision of photographical expressions, and through the music of internationally renowned operas," he added.

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