Hi-Tec Sports PLC, the UK based global sports and outdoor company announced its foray into India. The pioneers of instantly comfortable, lightweight footwear, Hi-Tec is one of the most passionate footwear companies worldwide, obsessed with building instantly light footwear for the outdoors and sports at true value.
Hi-Tec has appointed Chogori India as its master licensee to market and distribute the brand in India, Sri Lanka, Bhutan and Bangladesh. The agreement is a 10-year arrangement, covering Hi-Tec's Outdoor, Court and Athletic categories, in addition to apparel range.
Announcing the launch of Hi-Tec shoes in India, Mr. Peter Hrbacek, President International Business, Hi-Tec Sports PLC, UK said, “We have robust plans for India. Having secured a strong foothold in over 80 countries worldwide, we enter India with great optimism. With increasing appreciation of quality products, rising disposable incomes and a buoyant retail environment, we believe that this is the right time for us to bring Hi-Tec to India."
"We will pursue our world-wide commercial strategy of focussing on the mid-price market segment, which has secured Hi-Tec wide and varied distribution to include both sportswear retailers and general "high-street" shoe shops. I am therefore delighted that Hi-Tec has found such a strong partner to develop our brand in this most exciting and rapidly evolving marketplace.”
Chogori India has already set in place a wide and varied distribution network for Hi-Tec shoes in India. Hi-Tec shoes will be available across 15 states starting mid- September.
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