Back-to-school with Hasbro's hottest toy brand products!
13 Aug '07
2 min read
HPG, the licensing division of Hasbro Inc is rolling out a powerful back-to-school lineup this year with dozens of products based on some of the hottest toy brands for boys and girls, including TRANSFORMERS and LITTLEST PET SHOP.
Young students will be able to wear, write on, and carry products that reflect their favorite toy characters that will be available in the form of t-shirts, accessories, lunch bags, backpacks, notebooks and pens/pencils.
TRANSFORMERS, the globally popular toy franchise, is also one of this summer's blockbuster movie hits, and LITTLEST PET SHOP, a line of cute and collectible pets, is the fastest growing girls' brand in the toy industry.
“Our back-to-school items deliver on two fronts this year – they are fun and hip for kids and hold practical appeal for mom,” said Bryony Bouyer, senior vice president of marketing at HPG.
“We have teamed up with premier licensees such as Mead Westvaco, Steve & Barry's and FAB Starpoint to bring to market high quality items that cast popular Hasbro brands in a stylish, cool light that resonates with boys and girls from kindergarten through high school.”
Hasbro's back-to-school lineup has something for every student who is a TRANSFORMERS or LITTLEST PET SHOP fan.
LITTLEST PET SHOP: • Graphic t-shirts from Fortune Fashions • Notebooks, folders and journals from FAB Starpoint • Backpacks and bags from FAB Starpoint • Novelty pens from Stylus
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