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Amanda Bynes dear line exclusively at Steve & Barry's store

17 Aug '07
3 min read

This summer will be one that comedic actress and Hollywood “it” girl Amanda Bynes remembers forever. First, her blockbuster movie Hairspray became a hit, and today she launches dear™, the star's first-ever apparel, accessory, and footwear line, with casual apparel retailer Steve & Barry's.

Bynes, who also starred in What a Girl Wants, She's the Man and will play the lead in the forthcoming Sydney White, collaborated with a team of dedicated Steve & Barry's designers to create the collection of high quality, affordable and comfortable clothing for young women. The dear line is sold exclusively at Steve & Barry's, the national retailer known for keeping every item.

The dear collection reflects Bynes' personal sense of style and comfort – casual, fun items of clothing every girl will love to live in. It hits stores just in time for back-to-school and features pieces Bynes says were designed “for girls to hold 'dear' for years to come.”

The partnership between Bynes and Steve & Barry's was announced earlier this year, with the momentum building up to today's launch. “From the first time I met the Steve & Barry's folks in one of their stores, I got it – I totally got what they were about and knew I wanted to be a part of it,” said Bynes.

“With dear, I think we've developed a lifestyle brand that girls are going to embrace. I love the fact that girls can shop for a whole wardrobe and mix it and match it in so many ways and still have money left to go out and show off their cute new looks!”

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