Archies, the leader in Social expression Industry, has extensive plans to target ever-growing corporate gifting market in India.
With an exquisite range of premium and high end gifting options, Archies plans to be a significant player in the branded corporate gifting segment under a different brand name 'GiftWorks'.
A separate website in has also been introduced to reach out to the target corporates. With this launch, Archies yet again fulfills its aim to offer its customers the best in the category, further expanding its product range to fulfill the need gap in the category.
Comments, Mr. Pramod Arora, Executive Director, Archies Ltd, “Corporate Gifts & promotional products are essential aspects of the identity of a company. Gifts are a way of expressing and appreciating someone. Corporates every year look for not only innovative products but products that match their brand identity."
"Being a leader in the social expression industry gives us that edge to provide the best range to our consumers. We have realized the potential in the market and our range of offering would suit all budgets and industries all throughout the year”
While corporates are the main target, individuals are also in the fray. Archies has also worked out strategies like direct mailer and direct contact system for corporates, where company chiefs will be approached directly by Archies' marketing arm to make them aware about the offerings.
Archies Limited is India's top market leader in the social expression industry with over 50% market share in the organized sector. Having pioneered the concept of branded retailing in India over the last three decades Archies has grown with the spread of modern culture, increasing urbanization and improving standard of living.
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