Salem, Coimbatore & New Delhi to have Crocodile stores

31 Aug '07

3 min read

Mr Sanjay Chandrashekar, Vice President (Retail), S P Apparels, said, “Our primary concentration will be on distribution wherein we are leveraging on the potential markets initially. Distribution has a faster and much easier reach than other forms of channels. This form helps us to reach out to the retailer with confidence gearing up to the market needs”.

“S P Apparels is engaged in expanding the franchise module which will help the company to reach its business goals faster. Own store formats symbolize the direction of branding strategies and approach towards the market”, he added.

In recent months, there has been a great transformation in all areas in terms of designs, product innovation, new brand identity as well as new store concept. The company is confident of the initiatives taken to further strengthen the Crocodile brand to reach its vision and increase customers.

The Crocodile product mix consists of formals, casuals/smart casuals inclusive of T-shirts, shirts, trousers, jeans, catering to various target groups and in different price ranges. Comparing last year, the company has achieved a sales growth of 16% in shirts, 27% in T-shirts, 18% in essentials (vest & brief for men), 9% in trousers and 4% in accessories.

S. P. Apparels Ltd

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