Interviews
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BeautyExpo Uzbekistan by TNT Productions in Sept 13-15
22 Aug '05
4 min read
Why exhibit in Uzbekistan?
Uzbekistan, like most of the Republics of the Former Soviet Union, is a country in transition. However, unlike some other republics it has substantial export earnings though the export of cotton and gold. During September 1996 the government of Uzbekistan stopped the free conversion of the currency. This action led to enormous difficulties for Uzbekistan companies looking to import goods. However, effective October 15, 2003 Uzbekistan signed article 8 of the IMF charter guaranteeing free currency convertibility.
The key to developing substantial sales into this large and expanding market is to find the right local partner, who is financially strong, politically well connected, and can use their local knowledge to ensure your success.
Advertising program
To ensure a high quality attendance, we will aggressively carry-out a comprehensive national and regional advertising campaign. This campaign will include:
- 10,000 direct mail of free invitations to buyers.
- Print advertising in national newspapers
- Print advertising in all Russian and Central Asian trade newspapers and magazines
- National and local TV advertising in Uzbekistan
- Regional radio advertising throughout Uzbekistan
- Banners across roads in Tashkent
- Telemarketing campaign to targeted VIP guests in Central Asia.
To ensure a qualified business audience, admission to the exhibition by children under 16 is notpermitted.
Uzbekistan, like most of the Republics of the Former Soviet Union, is a country in transition. However, unlike some other republics it has substantial export earnings though the export of cotton and gold. During September 1996 the government of Uzbekistan stopped the free conversion of the currency. This action led to enormous difficulties for Uzbekistan companies looking to import goods. However, effective October 15, 2003 Uzbekistan signed article 8 of the IMF charter guaranteeing free currency convertibility.
The key to developing substantial sales into this large and expanding market is to find the right local partner, who is financially strong, politically well connected, and can use their local knowledge to ensure your success.
Advertising program
To ensure a high quality attendance, we will aggressively carry-out a comprehensive national and regional advertising campaign. This campaign will include:
- 10,000 direct mail of free invitations to buyers.
- Print advertising in national newspapers
- Print advertising in all Russian and Central Asian trade newspapers and magazines
- National and local TV advertising in Uzbekistan
- Regional radio advertising throughout Uzbekistan
- Banners across roads in Tashkent
- Telemarketing campaign to targeted VIP guests in Central Asia.
To ensure a qualified business audience, admission to the exhibition by children under 16 is notpermitted.
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