Spanish fashion chain, Sfera, has booked a place at the Bahrain City Centre. The El Corte Ingle's brand offers latest garments and accessories for the youth.
Centre is scheduled to open next year and already several international brands have expressed keen interest, here.
Santos Navas, Commercial and Marketing Manager for Sfera, explained that the presence in Middle East has become important for companies to remain competitive. He told the press, “We feel that it is the right time to establish a significant presence in the Gulf, given that there are a lot of fashion forward people from the Middle East who shop in Europe and appreciate Spanish fashion brands.”
Sfera's recently opened Kuwait outlet is the first in Middle East. Brand has stores in the best commercial zones of the main Spanish cities and in countries such as Portugal, Belgium and Greece.
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