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Metros fly high on male grooming
11 Sep '07
3 min read
Getting dressed up, splashing after-shave or applying moisturizer is acceptable, but anything more than that might just be taboo even for the trendiest men. However times have changed. According to a Nielsen survey conducted amongst 1,000 SEC A and B men in four cities of Mumbai, Delhi, Kolkata and Hyderabad on Male Grooming, every second Indian man from Metros has a monthly date with the beauty salon.
Today's men are less inhibited when it comes to looking good and do indulge in image enhancing products and treatments. The Nielsen survey reveals that three in five single men claim they try to look stylish at all times. The importance of the male grooming market in India is clear, with the market worth Rs.695 crores (YTD Jan'07) and growing at a rate of 11 percent.
In Metros alone, it is growing at 12 percent .The categories witnessing significant growth include Creams, Gels and Deodorants. As if on cue, the markets have witnessed the launch of several beauty products targeting men-only in recent years.
“Whether it is increasing disposable incomes or greater exposure to the West, men indulging themselves in a daily beauty regime does not seem a far-fetched idea at all. Looking ahead, one can only speculate about the good times ahead for marketers targeting the male form,” said Vatsala Pant, Associate Director, Client Solutions, The Nielsen Company.
Besides visiting a beauty salon, one in three Indian men claim they visit a hair salon two to three times a month. Besides the most common activity – haircut – head massage and hair coloring are the next two most popular activities when they visit the salon. It's interesting to note that getting hair colored is more of a priority than a head massage for men in Mumbai and Delhi compared to men in other cities surveyed, especially among those aged 25-30 and earning Rs.10,000 and above!
Today's men are less inhibited when it comes to looking good and do indulge in image enhancing products and treatments. The Nielsen survey reveals that three in five single men claim they try to look stylish at all times. The importance of the male grooming market in India is clear, with the market worth Rs.695 crores (YTD Jan'07) and growing at a rate of 11 percent.
In Metros alone, it is growing at 12 percent .The categories witnessing significant growth include Creams, Gels and Deodorants. As if on cue, the markets have witnessed the launch of several beauty products targeting men-only in recent years.
“Whether it is increasing disposable incomes or greater exposure to the West, men indulging themselves in a daily beauty regime does not seem a far-fetched idea at all. Looking ahead, one can only speculate about the good times ahead for marketers targeting the male form,” said Vatsala Pant, Associate Director, Client Solutions, The Nielsen Company.
Besides visiting a beauty salon, one in three Indian men claim they visit a hair salon two to three times a month. Besides the most common activity – haircut – head massage and hair coloring are the next two most popular activities when they visit the salon. It's interesting to note that getting hair colored is more of a priority than a head massage for men in Mumbai and Delhi compared to men in other cities surveyed, especially among those aged 25-30 and earning Rs.10,000 and above!
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