Neha Dhupia inaugurates Piramyd Store at Capital City

23 Oct '07

3 min read

Piramyd Retail Ltd announced the launch of its latest Piramyd Lifestyle Store at Shalimar Bagh, Delhi on October 19, 2007. Mrs. Urvi Piramal, Chairperson Ashok Piramal Group, Mr. Nandan Piramal, Executive Vice Chairman, Piramyd Retail Ltd, and Mr. Vishal Mirchandani, Chief Executive Officer – Lifestyle Stores, Piramyd Retail Ltd, inaugurated the store with guest celebrity Neha Dhupia.

The store aims to provide shoppers with a variety of International and Indian brands in Men's wear, Women's wear, Kids wear, home fashion and accessories.

The new store is located in the up-market Shalimar Bagh, a popular residential and commercial locality in west Delhi. Covering an area of over 65,000 sq. ft., the new store adds a refreshing dimension to lifestyle retailing and is aiming at attracting more customers with its promise of "contemporary lifestyle and fashion experience".

The new store will display the latest collections from Park Avenue, Levi's, Arrow, Lee, Allen Solly, Wills Lifestyle, Elizabeth Arden, Christian Dior, Hugo Boss, Longines, as well as its popular in-house labels such as Rudra, Venti Uno, Peppermint, Enya among others.

Speaking at the launch, Nandan Piramal, Executive Vice Chairman, Piramyd Retail Ltd said, "Piramyd has always been at the forefront of lifestyle retail and this new store is another step towards providing the fashion conscious customer in Delhi with more choice."

"Today we have over 1.2 lakh 'Piramyd Power Club' members which is testimony to the popularity of the brand. We have chartered an aggressive growth plan and I have a dedicated and competent team in place to ensure its execution."

"We hope to close this financial year with close to 1 million square feet of retail space, and are constantly looking out for opportunities to offer Piramyd customers with the latest trends and easy access to the world of fashion".

More Piramyd Retail Ltd News... More Fashion News - India...