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Tuscaloosa franchisee brings new TAF to community
19 Nov '07
3 min read
The new system empowers franchise owners to be flexible, current and responsive to the demands of their core customers in each of their store locations by providing modular merchandise units in a variety of styles.
The next generation TAF stores are on the forefront of innovation, and Tuscaloosa will also be the first store to feature TAF TV, in-store video programming promoting the TAF brand that will run on flat screens seamlessly incorporated into the retail display environment.
The TAF TV network will deliver real-time health and fitness tips, vendor promotions, advertisements and training webinars. By creating and distributing programming from a central unit, TAF will be able to stream unique content to all TAF televisions at the same time.
NexCen began the TAF re-branding effort after acquiring The Athlete's Foot brand in November of 2006. The new store concept was designed and presented to franchise owners at the company's Global Franchise Convention in Las Vegas just seven months after the acquisition. While Tuscaloosa marks the first implementation of the new store design, it is expected that the changes will be in effect system-wide within the next five years.
Click here to view more:
The next generation TAF stores are on the forefront of innovation, and Tuscaloosa will also be the first store to feature TAF TV, in-store video programming promoting the TAF brand that will run on flat screens seamlessly incorporated into the retail display environment.
The TAF TV network will deliver real-time health and fitness tips, vendor promotions, advertisements and training webinars. By creating and distributing programming from a central unit, TAF will be able to stream unique content to all TAF televisions at the same time.
NexCen began the TAF re-branding effort after acquiring The Athlete's Foot brand in November of 2006. The new store concept was designed and presented to franchise owners at the company's Global Franchise Convention in Las Vegas just seven months after the acquisition. While Tuscaloosa marks the first implementation of the new store design, it is expected that the changes will be in effect system-wide within the next five years.
Click here to view more:
The Athlete's Foot
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