Brooks Brothers books Inter Parfums for fragrance production
28 Nov '07
2 min read
Inter Parfums Inc and Brooks Brothers, the oldest clothier in the United States, have entered into an exclusive agreement covering the design, manufacture and supply of personal care products for men and women to be sold at Brooks Brothers locations in the United States as well as a licensing agreement covering Brooks Brothers stores and specialty and department stores outside the United States and duty free and other travel-related retailers.
In addition to new product development, Inter Parfums will assume responsibility for the production and supply of existing Brooks Brothers fragrance and related personal care products.
Commenting on the new agreement, Jean Madar, Chairman of the Board and Chief Executive Officer of Inter Parfums, stated, “We are extremely honored by this new association with Brooks Brothers, an American icon since 1818 and an enduring name that has shaped the American style of dress through fashion innovation, fine quality, and personal service.
Our in-house team of designers will draw upon the Brooks Brothers heritage as they develop classic yet modern personal care products and collections for men and women. This agreement is rather unique for Inter Parfums in that it expands our presence in the North American specialty retail sector and at the same time, enlarges our Company's licensed brand portfolio.”
Claudio Del Vecchio, Chairman and Chief Executive Officer of Brooks Brothers noted, “Making personal care products a more important category at our stores is just one of the goals of this agreement. Another is to expand brand awareness in retail outlets other than our own.