Specialty retailer Anchor Blue recently made a huge announcement on the red carpet at the launch of their experiential pop-up boutique, La La Land in Santa Monica, CA. Flanked by heaps of press and celebrities, CEO Tom Sands stood side-by-side with reality TV icon, Heidi Montag and her fiance Spencer Pratt to announce the launch of her new clothing line "Heidiwood."
Heidi, who stars in the no. 1 hit MTV reality show "The Hills," spent a year in Italy during college studying apparel design. "Fashion is something that has always been a passion of mine," she says and adds, "I really look forward to creating an affordable, fun and sexy line with Anchor Blue."
The line which will consist of Juniors tops, bottoms, tees and accessories will debut in Spring 2008 and is currently under development. "I plan to get my hands dirty on this one. This is something I have always wanted to do and Anchor Blue has enabled me to be an integral part of the design process. Each and every piece will have my initial input, feedback and final approval stamped all over it."
In addition to putting out her line through Anchor Blue retail outlets, Heidi will also be one of the faces of the brand for the 2008 high traffic seasons. As part of her work with the company, Heidi will be featured in ad campaigns, do in-store appearances and be a general ambassador for the brand.
Sands states "Heidi equates our lifestyle statement that the diversity of fashion lives in LA. We are thrilled she is part of our 2008 campaign and can't wait to bring her line to our consumer."
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