Giordano, one of the biggest casual wear retailers of the Asia Pacific region, has recently joined hands with Niles Projects & Trading Company (NPTCO), to distribute its clothing line in Egypt.
Nile Projects & Trading Co specializes in retailing and distribution of international brands is already operating in Egypt and has made a mark by opening two fashion stores in Cairo at the City Stars Mall and in the Dandy Mall, this year.
Giordano has taken this step in an attempt to take the advantage of increasing buying capacity of the lower and upper-middle class and the growing number of shopping malls. It will also help the company to grab the opportunity of globalizing trends as Egypt's market is splashed with a considerable number of international brands.