Rajesh Exports Limited (REL) has completed the designing and manufacture of nine brands of diamond studded jewellery. REL will be launching all these nine brands of Diamond Jewellery at Bangalore in the third week of December.
These nine brands of Diamond Jewellery have been designed by Internationally acclaimed designers and the in-house R&D team of REL.
It has taken more than two and half years of in-depth research of the taste and requirements of the cross section of people to visualize, design, prototype and manufacture these brands.
The Diamond Jewellery has been manufactured in 18 kts Gold and a minimum quality of VVS1 GH colour diamonds have been used in the entire collection.
REL will be launching these brands in India exclusively through its Retail Jewellery stores of “Laabh Jewellers” and “Shubh Jewellers”.
REL will also be exporting these brands to various countries and distributing them directly to the International retail market through known and established Diamond Jewellery chain stores.
Apart from the exclusive designing the specialty of the collection would be International standard finish of the jewellery, best quality of diamonds and Transparent Pricing policy which would offer complete pricing details to the consumers.
Based on designs and the quality of the product coupled with Transparent Pricing policy REL is confident that these nine brands of Diamond Jewellery would bring in a revolution and a complete change in the Diamond Jewellery buying pattern of the Indian consumers.
REL is currently the Largest Manufacturer of Gold Jewellery in the World with a live collection of more than 29000 designs of Gold Jewellery being distributed to the International and Domestic Jewellery Markets.
The launch of Diamond Jewellery brands will complement the Gold Jewellery of REL and will have a significant impact on the profitability of REL in the ensuing quarters.
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