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Beiersdorf grows significantly faster than market
03 Mar '08
4 min read
Consumer business segment:
In the Consumer business segment, Beiersdorf's sales advanced by 9.3% to €4,661 million last year adjusted for currency translation effects (previous year: €4,327 million), resulting in a further increase in global market share. EBIT excluding special factors rose to €596 million (previous year: €524 million), EBIT margin to 12.8% (previous year: 12.1%).
tesa business segment:
Adjusted for currency translation effects, tesa's sales climbed by 8.1% to €846 million (previous year: €793 million). EBIT rose to €88 million (previous year: €73 million), while the EBIT margin increased to 10.4% (previous year: 9.2%).
Innovations Drive Global Growth in Skin and Beauty Care:
The three global brands – NIVEA in the mass market, Eucerin for dermocosmetics, and La Prairie in the luxury segment – contributed to the positive business development with double-digit growth rates.
Following the successful launch of NIVEA VISAGE DNAge in the previous year, the introduction of NIVEA VISAGE Oxygen Power in 2007 also made an excellent start. In particular, NIVEA's worldwide growth of 11.4% was driven by NIVEA deodorant, NIVEA body and NIVEA FOR MEN as well as the successful relaunch of NIVEA Hair Care. The Eucerin brand recorded global growth of 19.6%. The La Prairie Group generated sales growth of 10.7%.
Consumer Regional Results: Particularly Strong Growth in Strategic Growth Markets:
In Eastern Europe, Beiersdorf's Consumer business achieved double-digit growth of 24.4% (adjusted for currency translation effects and on comparable basis). In Russia, NIVEA deodorant, NIVEA Hair Care, and NIVEA FOR MEN were the main growth drivers. In Poland, sales of NIVEA deodorant, NIVEA VISAGE, and NIVEA body rose in particular.
Consumer sales in Latin America rose by 20.0% to €377 million, adjusted for currency translation effects. In addition to the large markets of Brazil (+22.4%) and Mexico (+15.0%), our affiliates in Venezuela (+47.2%) and Argentina (+35.7%) made a particularly high contribution to this strong growth. NIVEA Bath Care, NIVEA FOR MEN, NIVEA deodorant, and NIVEA VISAGE reported the highest growth rates in this region.
The Africa/Asia/Australia region generated strong growth of 18.7% (adjusted for currency translation effects and on comparable basis). At 45.1%, growth in China was maintained at a high level. NIVEA VISAGE and NIVEA FOR MEN were the largest contributors to this impressive performance. Thailand recorded significant increases in nearly all segments (sales +21.1%). In Africa, sales increased considerably by 54.0% compared to the previous year. NIVEA deodorant, NIVEA body, and NIVEA VISAGE were the main contributors to this excellent performance.
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In the Consumer business segment, Beiersdorf's sales advanced by 9.3% to €4,661 million last year adjusted for currency translation effects (previous year: €4,327 million), resulting in a further increase in global market share. EBIT excluding special factors rose to €596 million (previous year: €524 million), EBIT margin to 12.8% (previous year: 12.1%).
tesa business segment:
Adjusted for currency translation effects, tesa's sales climbed by 8.1% to €846 million (previous year: €793 million). EBIT rose to €88 million (previous year: €73 million), while the EBIT margin increased to 10.4% (previous year: 9.2%).
Innovations Drive Global Growth in Skin and Beauty Care:
The three global brands – NIVEA in the mass market, Eucerin for dermocosmetics, and La Prairie in the luxury segment – contributed to the positive business development with double-digit growth rates.
Following the successful launch of NIVEA VISAGE DNAge in the previous year, the introduction of NIVEA VISAGE Oxygen Power in 2007 also made an excellent start. In particular, NIVEA's worldwide growth of 11.4% was driven by NIVEA deodorant, NIVEA body and NIVEA FOR MEN as well as the successful relaunch of NIVEA Hair Care. The Eucerin brand recorded global growth of 19.6%. The La Prairie Group generated sales growth of 10.7%.
Consumer Regional Results: Particularly Strong Growth in Strategic Growth Markets:
In Eastern Europe, Beiersdorf's Consumer business achieved double-digit growth of 24.4% (adjusted for currency translation effects and on comparable basis). In Russia, NIVEA deodorant, NIVEA Hair Care, and NIVEA FOR MEN were the main growth drivers. In Poland, sales of NIVEA deodorant, NIVEA VISAGE, and NIVEA body rose in particular.
Consumer sales in Latin America rose by 20.0% to €377 million, adjusted for currency translation effects. In addition to the large markets of Brazil (+22.4%) and Mexico (+15.0%), our affiliates in Venezuela (+47.2%) and Argentina (+35.7%) made a particularly high contribution to this strong growth. NIVEA Bath Care, NIVEA FOR MEN, NIVEA deodorant, and NIVEA VISAGE reported the highest growth rates in this region.
The Africa/Asia/Australia region generated strong growth of 18.7% (adjusted for currency translation effects and on comparable basis). At 45.1%, growth in China was maintained at a high level. NIVEA VISAGE and NIVEA FOR MEN were the largest contributors to this impressive performance. Thailand recorded significant increases in nearly all segments (sales +21.1%). In Africa, sales increased considerably by 54.0% compared to the previous year. NIVEA deodorant, NIVEA body, and NIVEA VISAGE were the main contributors to this excellent performance.
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Beiersdorf AG
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