Interviews
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Graff unfurls - 'The Magnificence' - world's largest emerald cut diamond!
04 Jun '08
3 min read
Graff is a worldwide brand with over 20 retail stones in the world's key cities in Europe, USA, Middle East and Asia and on the luxury yacht residence 'The World'.
Behind this network is a vertically integrated company taking stock from the rough stones emerging from the mine right through to the point where it is displayed.
It owns cutting and polishing operations in Johannesburg, Antwerp, Mauritius and New York and is acknowledged to sell stones of the greatest weight and the finest quality.
Laurence Graff's passion and innate talent to spot stones of outstanding quality was honed to perfection from an early age.
It is this passion which propelled the company to such heights and is still very much discernible in the jeweller even after several decades in the field.
As Graff himself so rightly puts it, "I remember my first diamond and looking inside the stone and being fascinated. This wonder has stayed with me".
Graff's jewellery collections elevate his marvellous diamonds and gemstones to superlative expression that floors both fans and connoisseurs alike.
The design house is winner of four Queen's Awards, U.K.'s most prestigious awards, Discover its superb array of creations now available at all House of Graff boutiques located in Saks Fifth Avenue and at Wafi City.
Behind this network is a vertically integrated company taking stock from the rough stones emerging from the mine right through to the point where it is displayed.
It owns cutting and polishing operations in Johannesburg, Antwerp, Mauritius and New York and is acknowledged to sell stones of the greatest weight and the finest quality.
Laurence Graff's passion and innate talent to spot stones of outstanding quality was honed to perfection from an early age.
It is this passion which propelled the company to such heights and is still very much discernible in the jeweller even after several decades in the field.
As Graff himself so rightly puts it, "I remember my first diamond and looking inside the stone and being fascinated. This wonder has stayed with me".
Graff's jewellery collections elevate his marvellous diamonds and gemstones to superlative expression that floors both fans and connoisseurs alike.
The design house is winner of four Queen's Awards, U.K.'s most prestigious awards, Discover its superb array of creations now available at all House of Graff boutiques located in Saks Fifth Avenue and at Wafi City.
House of Graff
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