Charlotte Russe to partner with People's Liberation
18 Dec '08
2 min read
People's Liberation Inc and Charlotte Russe Holding Inc announced a collaboration under which Charlotte Russe will become the exclusive distributor in North and Central America of People's Liberation's specially designed apparel and accessories. Under the multi-year agreement, People's Liberation will design, source and produce branded premium denim, casual knits, activewear and accessories for sale exclusively in Charlotte Russe stores.
The partnership -- which joins two recognized names in fashionable apparel -- increases the accessibility of People's Liberation popular premium brand apparel and accessories, and caters to the brand, style and value preferences of today's dynamic and fashion-savvy Teens and Young Women.
People's Liberation was launched in 2004 targeting fashion-forward consumers. The Company has since positioned itself as an important fashion brand in the premium denim world. People's Liberation denim, knits and activewear, currently sold in select boutiques and department stores including Nordstrom, Bloomingdales, Neiman Marcus, Kitson, Atrium, and Fred Segal, will become available exclusively through Charlotte Russe.
Jennifer Salopek, Chairman of Charlotte Russe, stated, "We are excited to be partnering with People's Liberation. This collaboration represents an important strategic step in redefining the Charlotte brand and further reinforces our positioning as the store of choice for fashion conscious young women looking for great value."
"We look forward to growing the People's Liberation brand with our new partner, Charlotte Russe, and are happy to work with such a focused retailer whose consumers appreciate both great fashion and value," noted Colin Dyne, Chief Executive Officer of People's Liberation. "We believe that rolling out People's Liberation apparel and accessories into the Charlotte Russe customer base will strategically enhance sales for both our Company and Charlotte Russe while keeping the DNA and integrity of the People's Liberation brand."
"People's Liberation is a strong collection that adds another level to our already thriving denim and casual apparel business," said Emilia Fabricant, President and Chief Merchandising Officer, Charlotte Russe. "Its quality and modern designs allow us to meet our customers' need for branded premium denim, while still offering them significant value. I look forward to working with the talented team at People's Liberation as we introduce the Charlotte shopper to these exciting selections through creative and new merchandising initiatives in our stores."
The People's Liberation product will launch in Charlotte Russe stores for the Back-to-School season of 2009.
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