The Timberland Company announced designer Andrew Krumholz of Escama Studio as the winner of the "Best Green Handbag" at the 2010 Independent Handbag Designer Awards (IHDA) at Parsons The New School for Design in New York City. As an outdoor company long known for its commitment to environmental stewardship, Timberland was excited to sponsor the "Best Green Handbag" category and select the winning design.
Krumholz's winning Leda Cut-out Clutch stood out for its unique design approach: replicating crocheted patterns through the use of post-consumer recycled aluminum pop tops, merging modern, eco-conscious design with traditional handwork. Krumholz's bags are hand-made in Brazil by fair trade artist cooperatives and museums around the world, including The Museum of Modern Art in New York, Fashion Institute of Design & Merchandising in Los Angeles and the Royal Academy of Arts in London.
"Andrew's vision and beautifully crafted designs are right in step with Timberland's values," said Jackie LaLime, senior director of licensing & accessories for Timberland. "Throughout the creation process he successfully addressed the challenge of being both green and stylish, and in the end put forth a handbag that allows women to look good while also doing good for the environment and the community. Delivering on style and sustainability is something we strive to do every day here at Timberland."
Beginning June 24, 2010, Krumholz's winning design will be on display for a limited time at the Timberland store at 474 Broadway in New York City. In addition, a selection of handbags from Escama Studio, including the Leda Cut-out Clutch, will be available for purchase at the Timberland 474 Broadway store later this summer.
Timberland is committed to finding new ways to reduce its environmental footprint without compromising the style or durability for which its products are famous. The Earthkeepers collection represents the company's best efforts to put its environmental values into action. What started as one boot designed with the environment in mind has struck a chord with consumers and resulted in the growth of the Earthkeepers collection to more than 100 men's, women's and kids' styles for the upcoming Fall 2010 season.
IHDA was presented by InStyle and Handbag Designer 101, an international handbag designer resource. Fashion guru and co-host of Lifetime's "Project Runway" Tim Gunn presented Deborah Lloyd, Creative Director of kate spade new york with the ICONOCLAST Recipient award for her graceful approach to style and passion for design. A panel of esteemed and influential handbag design professors, experts, editors, stylists, buyers and brands, including Timberland, judged the finalists' designs and selected winners from each of seven categories who truly stood out as Independent Handbag Designers.
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