Leading watch maker Ebel announced that one of the world's most recognized and glamorous super models, Gisele Bundchen will represent the brand in Ebel's Architects of Time global advertising campaign.
A born show-stopper who lights up fashion shows and magazines all over the world, Gisele perfectly embodies Ebel's vision of feminine confidence, sophisticated elegance and sultry allure.
"Gisele is ideal for their brand, her global reach makes her instantly recognizable and respected, and she reflects Ebel's international appeal.
Her presence in their advertising will build on the highly successful campaign launched in fall 2004, and add breadth to their brand identity," said Thomas van der Kallen, President of Ebel.
New advertising featuring Gisele will launch in leading media vehicles worldwide in April 2006.
Founded in 1911, Ebel brands include Tarawa and Beluga.