Home / Knowledge / News / Fashion / Amazon sees rise in lingerie buying in tier 2/3 cities
Amazon sees rise in lingerie buying in tier 2/3 cities
Dec '17
Amazon Fashion has witnessed a tremendous rise in lingerie shopping in tier-2 and tier-3 cities. Interestingly, some of the international brands have experienced a significant demand from tier-2 and tier-3 cities over metros. For 2017, sales in terms of units coming from tier 2/3 cities have contributed over 50 per cent of the total lingerie sales.

"The top brands that are extremely popular in tier 2/3 cities include brands like Amante, Marks & Spencer, Triumph and Jockey. Orders from cities like Coimbatore, Jalandhar, Jaipur, Dehradun, Shimla, Indore, Thiruvananthapuram and Bhopal form a significant share of key brands sales," Amazon said in a press release.

The top selling brands on Amazon Fashion are a comprehensive mix of homegrown and international brands such as Marks & Spencer, Jockey, Amante, Enamor, Lovable and Triumph. In turn, the brands have also scaled, contributing largely to the overall growth of the lingerie category.

It was observed that popular brands like Marks & Spencer, Jockey and Enamor perform better even when offered on non-discounted rates, suggesting that customers are not hesitant to buy right products. Jockey has also seen a rise of 13X growth in daily sales in 2017 from 2015 since the introduction on Amazon.in. Amante and Enamor have also grown significantly (over 5.5X) in 2017.

Amazon Fashion has also added new visibility feature, launched as self-service stores for specific brands, which further helps customers find new trends on Amazon Fashion effortlessly. "This has led to the growth of over 150 per cent in sale of lingerie in the festive months of 2017 over last year’s festive sales," the press release stated.

Amazon Fashion’s bestselling categories within the lingerie segments are inner-wears and nightwear, followed by a significant growth in the athleisure vertical. The maternity range has also grown increasingly popular, reporting a 10X growth this year over 2016. The expanded reach across the country makes Amazon Fashion the biggest online marketplace for most lingerie brands including Marks & Spencer, Jockey, Hanes, Amante and Enamor amongst others. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search