Home / Knowledge / News / Fashion / 'Traditional designs of Assam are rich in storytelling'
'Traditional designs of Assam are rich in storytelling'
15
Mar '17
Sanjukta Dutta and Preity Zinta at Lakme Fashion Week 2017. Courtesy: Sanjukta
Sanjukta Dutta and Preity Zinta at Lakme Fashion Week 2017. Courtesy: Sanjukta's Studio
Clothing is not just a piece of cloth but an integral part of the wearer’s identity, according to fashion designer Sanjukta Dutta who loves playing with colours and designs. She draws influence from bandhej, leheria and digital prints. She believes that traditional designs of Assam are rich in their storytelling and presents them in a contemporary fashion.

Dutta recently made her solo debut at the Lakme Fashion Week 2017 and presented her collection comprising mekhela chador as well as other occasionwear like sarees and lehenga-cholis made of Assamese silk.

"My collection saw a balance of infused traditional Assamese motifs on the graceful mekhela chador. I introduced sarees and lehenga-cholis made from Assamese silk. The vibrancy of the Bodo and Miri communities created a unique canvas through different flower and traditional motifs. My collection reflected a lively ethos," Dutta told Fibre2Fashion in an exclusive interview.

Talking about mekhela chador, the traditional Assamese dress, she said, "Every mekhela chador is unique, customised and hand-crafted by a select bunch of specialised mekhela chador artisans whose craft almost went extinct. The materials are locally produced from a particular type of silkworm found only in one village in Assam. Each piece goes through a rigorous 45-day production cycle before it can tell the story that the beautiful woman draping it, wants it to."

The weavers who weave the mekhela chador had begun to fall prey to the machinations of demand and supply, said Dutta while speaking about the problems faced by them. She said that cost advantage of China drew a large portion of the muga industry out of Assam and better financial opportunities in other areas slowly began to draw artisans away.

"One factor I had to battle with while trying to revive this industry was to get these artisans back. Today, I support over a hundred families of artisans, covering aspects like education, medical costs, lodging and boarding, besides competitive salaries. The benefits are showing.  Even after giving them these facilities, we are making healthy profits which we re-invest to get more artisans back," concluded Dutta. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Courtesy: Coolvision

Textiles | On 20th Jun 2018

FiberVisions to show new range of CoolVisions fibre at OR

FiberVisions, an Indorama Ventures company, is set to present a new...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search