612 League opens first exclusive store in Bengaluru

Location: Bengaluru

Area: 1000 sq ft

Store type: Company-owned company-managed

Product profile: Pre-teen and infant apparel

Catchment area: Premium/mass-premium

Store design | Interiors & VM | Fixtures: Designed by an in-house team, this store is equipped with wooden flooring, LED and CDMT lighting. Its brick and mortar design format with 3 separate walls showcases three broad categories – boys, girls and baby.

About 612 League: Focused on pre-teens, the brand, launched through a pilot design studio facility in 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 385 POS across 130 cities.

Fibre2Fashion News Desk – India