Apres Vous A/W 2024-25 trends book to release at Texworld Paris

Following in the footsteps of Premier Sens, Texworld Evolution Paris art directors Louis Gerin and Gregory Lamaud continue to explore creative spaces where the real and its landmarks are transcended by the virtual. Apres Vous expresses the uncertainty of a world out of breath, shaken by the profound questioning of social codes and identities, organiser Messe Frankfurt said in a press release.

In this uncertain but fertile ferment, creative proposals are born from ‘reassemblies’, recombining influences that supplant and erase styles. Colour reclaims its rightful place, in a combination of materials where noble, natural fibres, raw, crumpled aspects, archaic yet sophisticated, are expressed first and foremost, in a spirit of ‘deja wear’.

The four themes that structure this new trend book, based on the analysis of emerging signals detected in the creative, artistic, economic, and societal fields, explore all these areas.

The In Memoriam theme evokes traces. Those that the living leaves on earth— “Mutant ruins. Outgrowths of our cultures […] visible for those who know how to read the remains as one knows how to read between the lines” —mixed with the ultimate protections used by humans to escape extinction. The creative paths suggested exalt raw materials, protective leathers, mantillas, encapsulated materials supported by mauve or fuchsia harmonies, but whose rendering remains mineral with a matte, powdery appearance.

The In Vitro theme is about the ‘world after’, when life, long kept at bay, reclaims its rights— “It tries, experiments, […] as it has always done […] It is a firework display.” Without going into exuberance, the worlds depicted here reflect the reassembling of nature and synthesis. The materials are sophisticated—snakeskin and outgrowth effects, for example—but the fibre often remains visible. The universe of colours is extensive, but always suggests the living, the fruit, or the flower in a subtle, elegant assemblage.

The Mori theme emphasises the memory of the abundance of a bygone world. It expresses the memory of lust, the pleasure of over-consumption, and its effects—plastic, pollution, waste. “Humans have devoured the planet, but the ruins are beautiful: what we used to call waste has taken advantage of our demise to express all its beauty.” This is the theme where the colour range is the most extravagant, showy, and sharp, without being vulgar. The palette ranges from orange to ‘veiny’ blue, with no specific hue. Materials are crumpled, sandy, or plasticised. Knits are loose-fitting.

The Ad Vitam theme is undoubtedly the most ‘mature’ of the four proposals, and the one that most directly symbolises the symbiosis between the natural and the digital. Here, in an animistic vision, the manifestations of life (hatching, decomposition...) and the beating of the digital universe (the machine, data...) merge. “The world is patient and remembers us, violent...”. This theme finds expression in plant materials, earthy materials, and ‘noble’ fibres with raw aspects. The colours also reflect the resurgence of life, with pastel hues reminiscent of autumn fruits and vegetables, forests, and grains.

All these themes will be presented in the Trends Forum. Visitors will be able to discover samples of materials and finished products of the exhibiting companies and selected by the art directors to illustrate each of these creative universes.

Texworld Evolution Paris is an invitation to explore materials and finished products at the crossroads of Apparel Sourcing and Texworld. Leatherworld is a platform dedicated to the leather industry while Texworld Demin is the spot for the Denim offer. Avantex gathers forward thinking solution providers and services around the major topics for the industry.

Fibre2Fashion News Desk (NB)