Home / Knowledge / News / Fashion / Arvind Fashion, Sachin launch True Blue menswear brand
Arvind Fashion, Sachin launch True Blue menswear brand
30
May '16
Courtesy: BCCI
Courtesy: BCCI
Arvind Fashion Brands in partnership with legendary cricketer Sachin Tendulkar has launched a premium menswear and accessories brand True Blue, opening its first store in Mumbai on Sunday.

Arvind plans to launch about 30 stores in five years with a turnover target of Rs 200 crore.

True Blue is a joint venture between Arvind Fashion Brands and Sachin Tendulkar.

"As the partnership grows, True Blue will launch 25-30 stores in five years across India targeting a turnover of about Rs 200 crore," said Rajiv Mehta, CEO of Arvind Fashion Brands.

Mehta did not reveal the terms of the joint venture with Tendulkar. Instead, he said the apparel range has been designed keeping in mind the cricketer's persona, showcasing over 300 styles.
Menswear is the largest segment in India's apparel market, accounting for approximately 42 per cent of the overall segment and is expected to grow at 8.5 per cent in the next five years.

Mehta stressed that with True Blue, Arvind Fashion aims to make the menswear category "unboring and more content fashion driven". True Blue will follow an offline and online model.

The offline launch comes on teh heels of Arvind's recent launch of its omni-business initiative Nnnow.com. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: House of Fraser

Textiles | On 27th Apr 2017

House of Fraser's online sales up 16.1%

British department store group House of Fraser's online sales have...

Textiles | On 27th Apr 2017

Rieter completes 20 years of launching Com4 yarn

Rieter, the world's leading supplier of systems for short-staple...

Textiles | On 27th Apr 2017

Walmart releases 10th Global Responsibility Report

Walmart has released its tenth annual Global Responsibility Report,...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search