Home / Knowledge / News / Fashion / Arvind Fashion, Sachin launch True Blue menswear brand
Arvind Fashion, Sachin launch True Blue menswear brand
30
May '16
Courtesy: BCCI
Courtesy: BCCI
Arvind Fashion Brands in partnership with legendary cricketer Sachin Tendulkar has launched a premium menswear and accessories brand True Blue, opening its first store in Mumbai on Sunday.

Arvind plans to launch about 30 stores in five years with a turnover target of Rs 200 crore.

True Blue is a joint venture between Arvind Fashion Brands and Sachin Tendulkar.

"As the partnership grows, True Blue will launch 25-30 stores in five years across India targeting a turnover of about Rs 200 crore," said Rajiv Mehta, CEO of Arvind Fashion Brands.

Mehta did not reveal the terms of the joint venture with Tendulkar. Instead, he said the apparel range has been designed keeping in mind the cricketer's persona, showcasing over 300 styles.
Menswear is the largest segment in India's apparel market, accounting for approximately 42 per cent of the overall segment and is expected to grow at 8.5 per cent in the next five years.

Mehta stressed that with True Blue, Arvind Fashion aims to make the menswear category "unboring and more content fashion driven". True Blue will follow an offline and online model.

The offline launch comes on teh heels of Arvind's recent launch of its omni-business initiative Nnnow.com. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search