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Biba opens an exclusive store in Ghittorni, Delhi
16
Nov '17
Biba opens an exclusive store in Ghittorni, Delhi
Brand: Biba                       

Company: Biba

Location: Khasra, Village Sultanpur, Tehsil Mehrauli. New Delhi

Area: 1405 sq ft

Product profile: The new store showcases brand’s autumn-winter collection that revives India’s past with traditional designs and silhouttes. The store also offers The store presents Biba’s vibrant collections such as awadhi anarkalis, mewari skirts, pastuni pants, nizami shararas, peshwai kurtas along with salwar-kameez, ethnic mix-n-match kurtas, palazzos, leggings, skirts, unstitched fabrics and Biba Girls.

About the company: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 235 stores in 103 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central. Biba becomes the first brand to open its first EBO at Ghittorni and takes the total store count to 17 Delhi and a total of 30 stores in Delhi/NCR. 

Fibre2Fashion News Desk – India


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