Birkenstock opens first mono-brand store in Mumbai

28 Jan '21

1 min read

Pic: Birkenstock

Brand: Birkenstock

Company: Birkenstock

Location: Corinthian Building, Khar, Mumbai

Product Profile: Apart from the timeless classics, such as Arizona, Gizeh or Madrid, the product range features an abundance of trendy materials, colours and styles which are available in all sizes. The collection provided in-store is suitably tailored for women, men, and kids.

Store design | Interiors & VM | Fixtures: The retail concept of Birkenstock, featured in the store, reflects the brand’s close relationship with nature. Its sustainable core materials used, such as cork, leather, and jute, can be found in the store environment, thus echoing the core positioning of a high-quality lifestyle label.

About the company: Birkenstock is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the Birkenstock footbed. By the early 1970s, Birkenstock had become a global player. Manufactured in Germany, the sandals are now sold in more than 100 countries on all continents.

Fibre2Fashion News Desk (JL)

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