Home / Knowledge / News / Fashion / Brentwood takes over multi-channel retailer Boston Proper
Brentwood takes over multi-channel retailer Boston Proper
22
Jan '16
Courtesy: Business Wire
Courtesy: Business Wire
Los Angeles-based Brentwood Associates, a leading consumer-focused private equity investment firm, has announced that it has acquired, through its affiliates, the Boston Proper direct-to-consumer business from Chico's FAS, Inc.

Terms of the agreement were not disclosed. Boston Proper is a Boca Raton, Florida-based multi-channel retailer of women's apparel and accessories, offering distinctive products with a focus on quality and style. In partnership with existing Boston Proper management, including Boston Proper President and Chief Merchandising Officer Sheryl Clark, Brentwood will refocus on building a unique and compelling direct-to-consumer lifestyle brand through Boston Proper's print, digital and social channels.

“Boston Proper has been catering to a very particular niche for nearly 25 years. The demographic can best be described by its attitude – 'wear it like no one else',” explained Clark. “We will reignite the passion around the brand, strengthen the quality of our service and further enhance the personal relationships that drive our business. Everyone changes. We've changed. Our customer has changed. The world has changed. But our core attitude is still there. We've started the conversation with our customers, and they're eager to join us on this journey of growth and rediscovery.”

“Brentwood brings an extraordinary level of relevant experience and strategic insight to our company,” Clark noted. “They not only have a proven track record of success with our business model, but they also have a strong understanding of who we are and a like-minded vision of where we want to go.”

“Brentwood has been a loyal and longstanding fan of Boston Proper and its management team, having tracked the business for over a decade,” said Eric Reiter, a partner at Brentwood. “They occupy a unique and compelling niche within the women's apparel and accessory market, and we believe we can be a valuable partner in their next stage of growth.”

“We see tremendous opportunity in Boston Proper's direct-to-consumer channels, as the focus shifts back towards the brand's unique customer value proposition," said Roger Goddu, another partner with Brentwood Associates.(SH)

Fibre2Fashion News Desk - India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search