Home / Knowledge / News / Fashion / CK is apparel partner for Bieber's world tour
CK is apparel partner for Bieber's world tour
Mar '16
Calvin Klein, Inc. has announced that its brand Calvin Klein is the official, exclusive apparel partner of the North American and European legs of Grammy award-winning, 30-time platinum selling singer Justin Bieber's world tour called Purpose. The tour kicked off on March 9 in Seattle.

Bieber is touring for the first time in four years in support of his international smash new album Purpose – which has yielded three consecutive number 1 singles, sold over 7 million copies around the world and reached number 1 in over 100 countries.

As part of the arrangement, the Calvin Klein brand will be highlighted in a variety of key segments of each concert, including in video footage of Bieber from the Spring 2016 Calvin Klein global multimedia advertising campaign and a segment of the musician's live performance, during which he and his back-up dancers will be dressed in apparel from the brand.

Calvin Klein will have an added presence at select tour locations via an immersive on-site branded experience, as well as a limited edition zine featuring never-before-seen images of the musician from the brand's Spring 2016 campaign.

Calvin Klein will also host a sweepstakes via Twitter and Instagram for residents of the Americas and Europe to win VIP tickets to select concert dates as well as an opportunity to meet. Bieber.

“I'm thrilled to continue my relationship with my friends at Calvin Klein on the tour,” said Bieber. “Calvin Klein is an iconic brand and it's been a dream come true to work with them.” (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search