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Coach opens new flagship 'Coach House' in New York
22
Nov '16
Courtesy: Coach Inc.
Courtesy: Coach Inc.
Brand:  Coach                                          

Company: Coach Inc.

Location: 685 Fifth Avenue, New York

Area: 20,000 sq ft

Product profile: Leather bags, wallets, apparel, shoes and accessories

Store design | Interiors & VM | Fixtures: The store is designed to showcase its distinctive modern luxury positioning. The interior features an impressive blackened steel and concrete staircase, which creates a sense of discovery while shopping, as well as a glass enclosed, vintage inspired elevator. Throughout the three-level flagship is a mix of eclectic and bespoke furniture and objects, accented by custom-designed cabinetry, warm lighting, proprietary carpets and fine millwork. Additional architectural elements include a glass-block facade, expansive windows and a captivating mechanized conveyor belt installed with a rotation of Coach products. The center atrium houses a 12-foot sculpture of Coach’s dinosaur, Rexy, constructed entirely from Coach bags and proprietary hardware. In addition, a monumental contemporary sculpture, Scribing the Void, traces the surface of iconic rock formations in Central Park, and is a nod to Coach’s New York City roots.

About the company: Coach, Inc. is a leading New York design house of modern luxury accessories and lifestyle brands. The Coach brand was established in New York City in 1941, and has a rich heritage of pairing exceptional leathers and materials with innovative design. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website. In 2015, Coach acquired Stuart Weitzman, a global leader in designer footwear, sold in more than 70 countries and through its website. 

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