Comfort in sportswear top concern for French women

09 Jun '16

4 min read

When purchasing lingerie or swimwear, French women place considerable importance on comfort, 99 per cent rate it as important in lingerie and 96 per cent in swimwear.

Women make practical choices when it comes to lingerie: 92 per cent of them look carefully at the price (very important to 43 per cent of them) and the fabric they are buying (very important to 37 per cent). Although still important to 7 in 10 women, the look of garments is less crucial, with the exception of young women, who pay more attention to this factor than other age groups. 82 per cent of French women aged between 20 and 24 agree that the style of lingerie is one of the most important criteria in their purchasing decisions. This is 5 points more than average for all the women surveyed and 9 points more than those aged between 45 and 55.

By contrast, French women favour aesthetics over practical concerns when purchasing swimwear: the cut and look of a swimsuit are ranked higher than the price and fabric used in the garment. Over half of women even view them as very important: 57 per cent of French women state that the fit of swimwear is very important, 51 per cent say the same about the look. Although price and fabric only make it to the 4th and 5th positions, they are still seen as very important by 42 per cent and 35 per cent of women. (SH)

Fibre2Fashion News Desk – India

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