Models cruised down the runway in both lacy and masculine garments designed to look just like other pieces of underwear.
This is the first time, anywhere worldwide, that incontinence underwear has graced a catwalk, the company said in a press release. Confitex's Hi-Life Collection debut showcased 30 looks ranging from day-time wear, to softer evening lingerie, to the first G-string designed for light incontinence.
The brand's resounding message of 'don't hold back from living your life' is bound to lift the spirits and lifestyles of the one in four people globally who suffer from incontinence.
A bladder behaving badly is no reason for people not to make the most of every day, says designer and co-founder Frantisek Riha-Scott. "Our underwear is beautiful, environmentally responsible and made for people with a love of life and adventure."
Confitex's patented textile-based technology is a three-layered system that provides absorbent, waterproof, pad-less washable underwear for men and women. Developed by New Zealanders Dr Mark Davey and Frantisek Riha-Scott it took three years of research and development to create the underwear range that actually looks like real underwear.
"People who happen to have incontinence should be able to enjoy their lifestyle, freedom and independence. Our goal is to give those that want it the means to get out there, do what they want to do and see who they want to see," said Dr Davey. (SH)
Fibre2Fashion News Desk – India
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