Home / Knowledge / News / Fashion / Cordura unveils Authentic Alchemie 2.0 denim collection
Cordura unveils Authentic Alchemie 2.0 denim collection
Oct '17
Show Me You Care. Courtesy: Halfpoint via iStock/Cordura
Show Me You Care. Courtesy: Halfpoint via iStock/Cordura
Invista’s Cordura brand fabric has announced the debut of its latest denim trends collection, ‘Imagination Without Limitation’, as part of the ‘Authentic Alchemie’ denim series. The collection features the latest cutting-edge Cordura denims developed with inspiration from three key macro trends identified by MaterialsMove CEO and founder, Linda Keppinger.

Alongside the brand, Keppinger has identified trends that share the idea of nurturing and expressing individuality, enhancing self and community, and harnessing the collision of art and science. She drew inspiration from her life-long journeys across the globe, through her quest for knowledge and ongoing research and her exploration of the variety and impact of human experiences.

The three macro trends identified by Keppinger and Cordura brand – ‘Make it for Me’, ‘Show Me You Care’, and ‘Faster and Farther’ - are helping their authorised mills engineer denims of the future.

An expression of the Craft Movement, ‘Make it for Me’ trend appeals to the creative spirit and the desire to outwardly express what makes us unique. The drivers for this trend are authenticity and freedom of movement.

Heritage expressions and engineered stretch solutions including Cone Cordura Selvage Denim, Kaihara Cordura Selvage Denim, heavy-duty Artistic Milliners 15 osy Cordura denims and Cone SGene Cordura denim showcase this trend.

‘Show Me You Care’ trend focuses on evolving values, social and environmental consciousness, and how we as individuals can unite to make a difference. The drivers for this trend are sustainability and softened strength. Denims that are in it for the long haul are key with trend, like softened strength Cordura denims from Artistic Milliners made with Lenzing Tencel fibre. Also featured are lightweight stretch, supple performance Cordura denims with LYCRA DualFX fibre technology from Advance Denim and durable Cordura Combat Wool denims from Artistic Milliners.

Reshaping and expanding ideas and ourselves beyond what we thought possible for human experience is at the heart of ‘Faster and Farther’ trend. The drivers for this trend are extreme performance and hidden science. Denims with super-tech features like moisture management, temperature regulation, and lasting freshness help empower us to do and be more.

On trend ‘Imagination Without Limitation’ Cordura denims in the spotlight include Cordura TransDry denim in collaboration with Cotton Incorporated, Artistic Milliners Cordura denim with Dow Intellifresh for lasting freshness, Arvind speciality bi-stretch Cordura denims for commuter gear and super hardwearing, stretch Cordura denims from Kipas. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search